Marketing

This outline covers all four semesters of your at-home degree program. You will receive credit for previous college course work if you meet Penn Foster College standards. If you wish to receive credit for previous course work, contact the college you attended and ask that your official transcripts be forwarded to Penn Foster College for evaluation. All previous college work must have been completed with a grade of "C" or better, and as much as 50% of the required credits may be transferred. We will also credit your tuition for all the courses that are acceptable.

System Requirements
You will need access to a computer to complete this program. Penn Foster recommends the following computer specifications: IBM® compatible PC, with Pentium® IV or better processor, Microsoft® Windows® XP or later as the operating system with 512MB of Memory. You must also have access to Microsoft® Office® 2007, the Internet, and have an email account.

Online Library and Librarian
Students at Penn Foster College have access to an online library during their college studies. Students can use the library to do the required course research or for general reference and links to valuable resources. The library contains helpful research assistance, articles, databases, books, and Web links. A librarian is available to answer questions on general research-related topics via e-mail and will assist students in research activities.

SEMESTER ONE

Basic Skills Assessment All degree applicants are required to complete two Basic Skills Assessments, one in reading and one in math, to determine the level of readiness for beginning their selected program. Additional studies may be required. BUS100 – Business Orientation (1 credit) Introduction to distance learning; study skills and techniques; reading textbooks and study guides; reviewing for examinations. Four basic life goals; individual life goals and steps needed to fulfill them; similarities between personal financial goals and business goals; determining personal financial goals; setting up a budget; researching, planning, starting up, and maintaining a business. ENG103 – Information Literacy (1 credit) Teaches students to become effective in finding and utilizing information at libraries and other information centers, and through electronic resources available in libraries and on the World Wide Web. BUS101 – Introduction to Business (3 credits) Business in a global environment; starting and growing a business; human resources; marketing; information and technology; finances. (Required textbook provided with the course.) MKT101 – Principles of Marketing (3 credits) The marketing environment; planning, information, and segmentation; comsumer and business buyer behavior; product and distribution strategy; promotion and pricing strategy. (Required textbook provided with this course.) Social Science Elective (choose one): SSC130 - Essentials of Psychology (3 credits) SSC105 - Readings in World Civilizations (3 credits) SSC150 - Foundations of Political Science (3 credits) MAT106 – Math for Business and Finance (3 credits) Percentages; discounts; interest; present worth; sinking funds; installment buying; pricing; depreciation; investments; insurance; use of symbols and their applications, equations and formulas; importance of statistics. (Required textbook provided with this course.) Proctored Examination*

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SEMESTER TWO

CSC104 – Computer Applications (3 credits)

ENG100 – English Composition (3 credits)

ACC111 – Financial Accounting (3 credits)
Analyzing transactions; completing the accounting cycle; merchandising businesses; inventories, assets and liabilities; corporations, stocks, bonds, and cash flow.

HUM106 – Interpersonal Communication (3 credits)

BUS110 – Principle of Management (3 credits)

Arts & Humanities Elective (choose one)

HUM102 – Art Appreciation (3 credits)
Artistic media; historical periods and artistic movements; roles of the artist and the viewer; art criticism.

HUM104 – Music Appreciation (3 credits)
Appreciating music; roles of composer and listener; principles of music theory and instrumentation; historical periods; varying styles of music.

ENG115 – Introduction to Literature (3 credits)

Proctored Examination*

SEMESTER THREE

BUS121 – Economics I (3 credits)

ACC112 – Managerial Accounting (3 credits)

MAT120 – College Algebra (3 credits)

ENG121 – Business and Technical Writing (3 credits)
Writing styles; ABC method of organizing material; grammar (parts of speech, active and passive voice, complete sentences vs. sentence fragments; parallel construction); using action verbs; constructing paragraphs; writing memos, business letters, and e-mails; organizing material; conducting research; documenting sources; outlining; providing illustrations; writing reports, proposals, descriptions, instructions, articles, and manuals.

MKT210 – Advertising Principles (3 credits)
Techniques of advertising; function of advertising in the marketing area; role
of advertising in the marketplace.

Science Elective (choose one):

SCI110 – Earth Science
SCI120 – Introduction to Biology
SCI140 – Nutrition

Proctored Examination*

SEMESTER FOUR

MKT260 – Marketing Research (3 credits)
Nature and scope of marketing research; sampling and sampling methods; primary and secondary data sources; questionnaire scales; data analysis; development of summary statistics.

BUS213 – Business Law I (3 credits)

MKT220 – Consumer Behavior (3 credits)
Influencing consumer behavior; consumer decision-making; effects on research and marketing; environmental influences; ethical responsibility.

MAT160 – Business Statistics (3 credits)

Business Elective (choose one)

MKT240 – Retail Management (3 credits)
BUS122 - Economics II (3 credits)
BUS214 - Business Law II (3 credits)

Proctored Examination*